Neuromarketing · Tokyo · New York

What the brain
sees is the truth.

AI-powered neuromarketing for creative agencies. We measure how people neurologically respond to your work — real brain data, machine-analyzed, delivered in 7 days.

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90%
of decisions are
subconscious
31%
better campaign
performance
7
day report
delivery
45%
Fortune 500 use
neuromarketing
Brain Activity Analysis
Eye Tracking
Physiological Response
AI-Powered Reports
7-Day Delivery
Creative Agencies
Fashion · Music · Art
Tokyo · New York
Brain Activity Analysis
Eye Tracking
Physiological Response
AI-Powered Reports
7-Day Delivery
Creative Agencies
Fashion · Music · Art
Tokyo · New York
The Science

What people say and what their brain does are rarely the same thing.

Traditional research captures what people consciously say they feel. Neuromarketing captures what their brain actually does — before rationalization, before social pressure, before the moment passes.

Opethi deploys research-validated brain sensors, eye tracking, and physiological response monitors — processed by AI — to deliver neurological proof behind every creative decision. The same science used by the world's largest brands, now accessible to independent agencies.

We integrate into your existing process. We source the participants. We bring the equipment to you. You receive a client-ready report in 7 days.

90%
of all purchase decisions happen subconsciously. Traditional research only captures the other 10%.
31%
better long-term performance for emotionally-driven campaigns over purely rational messaging.
45%
of Fortune 500 companies now use neuromarketing to validate creative decisions before launch.
The Process

Five steps. No lab required.

01
Brief Opethi
Share the campaign brief and target audience. We determine the right participants and testing methodology together.
02
We source participants
We find test subjects that precisely match your client's target demographic — age, gender, cultural background, consumption habits.
03
Session run
At your office, a studio, or any location. All equipment is portable. No lab, no complexity, no disruption to your workflow.
04
AI analysis
All biometric streams processed simultaneously. Attention heatmaps, emotional response curves, and engagement scores generated automatically.
05
Opethi report delivered
A client-ready neurological proof document in 7 days. Designed to be shared directly with your clients as a premium deliverable.
The Technology

Four layers. One complete picture of the brain.

[ EEG ]
Brain Activity
Measures attention, cognitive engagement, and emotional response to creative stimuli in real time. Direct access to brain activity as it unfolds moment by moment.
Real-time brain data
[ ET ]
Eye Tracking
Maps exactly where participants look, for how long, and in what sequence across any visual asset. Attention made precise and visible.
Visual attention
[ GSR ]
Physiological Response
Measures the skin's involuntary physiological response to emotional arousal. The body's unfiltered, honest reaction to what it experiences.
Emotional arousal
[ AI ]
AI Analysis
All data streams integrated and processed simultaneously. Machine-generated heatmaps, emotional response curves, and engagement scores. Insights no human analyst can produce at this speed.
Intelligence layer
Who We Work With

Built for industries where emotion is the product.

01
Creative Agencies
Walk into pitches with neurological evidence behind your decisions. Opethi reports are designed to be re-sold to clients as a premium deliverable.
02
Fashion & Luxury
Understand how consumers neurologically respond to visual identity, campaign imagery, and brand language before you commit.
03
Music & Entertainment
Test how audiences respond to artwork, videos, and live experiences. Capture the moments of genuine emotional peak. Know what lands.
04
Brands & Advertisers
Replace guesswork with neurological certainty. Validate messaging and creative concepts before expensive production spend is committed.
Pricing

Project-based. No retainer required to start.

Spark
$3,500
per project
Single asset. Brain activity + eye tracking. Opethi report included. The ideal first engagement.
Pro
$7,000
per project
Two assets. All three sensors + AI analysis. For focused campaign elements.
Best value
Campaign
$8,000
per project
Full campaign. All sensors + AI analysis. Client-shareable report included.
Retainer
$6,000
per month
Two Campaign projects monthly. Priority turnaround. Dedicated partnership.
Get in Touch

Ready to know what your audience actually feels?

Tell us about your next project. We respond within 24 hours and will suggest the right engagement for your needs — no commitment required to start the conversation.

Emailhello@opethi.com
LocationsTokyo · New York
Report turnaround7 days from session
First engagementNo retainer required